Women's razor brand Billie features pubic hair in latest ads

TODAY.com | 6/26/2019 | Staff
PaMe (Posted by) Level 3
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They're at it again!

After showing female body hair in a groundbreaking campaign last year, razor brand Billie is back with another video celebrating women in their au naturel state. And this time around, they're taking things one step further to focus on pubic hair.

Razor - Ads - Brand - Video - Group

Like many razor ads, the brand's new video portrays a group of women rocking their summer finest at the beach and by the pool. But then you realize the models are sporting pubic hair in a range of lengths.

Titled "Red, White, and You Do You," the video comes on the one-year anniversary of its game-changing Project Body Hair campaign, tackling the idea that a beach body always equals a hair-free body.

Anniversary - Project - Body - Hair - Beginning

"To celebrate our one-year anniversary of Project Body Hair and the beginning of summer, we wanted to challenge the notion of being 'summer ready.' A lot of women feel the pressure to remove their body hair when they're wearing a bathing suit so we felt like it was the perfect time to get out there and say 'no matter what you choose, you're already summer ready,'" Billie co-founder Georgina Gooley told TODAY Style.

While some women shudder at the thought of an unkempt bikini line, Billie wants to encourage consumers to embrace their body hair in all its forms, including pubic hair.

Women - Razor - Brands

"Historically, women's razor brands have portrayed...
(Excerpt) Read more at: TODAY.com
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