National Rifle Association Shutters NRATV As Ackerman Split Becomes Official

The Daily Caller | 6/26/2019 | Staff
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The National Rifle Association (NRA) announced Tuesday that it is closing NRATV as part of the split from its longtime marketing partner Ackerman McQueen.

The move comes after months of public feuding and litigation between the NRA and Ackerman, which operates the gun-group’s live television broadcast network and employs its on-air talent including Dana Loesch, the New York Times reported.

Members - Concern - Messaging - NRATV - Core

“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” said CEO Wayne LaPierre in a statement to members.

“So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.”

Network - Content - Programming - Statements - Employment

While the network will continue to air previous content, it will no longer broadcast live programming. No statements have been released about the future employment of its on-air NRA spokespeople, including Loesch.

“When given the opportunity to do the right thing, the NRA once again has taken action that we believe is intended to harm our company even at the expense of the NRA itself,” said Ackerman McQueen in a statement obtained by the Daily Caller...
(Excerpt) Read more at: The Daily Caller
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