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Facebook has announced it’s rolled out a basic layer of political ads transparency globally, more than a year after launching the publicly searchable ads archive in the US.
It is also expanding what it dubs “proactive enforcement” on political ads to countries where elections or regulations are approaching — starting with Ukraine, Singapore, Canada and Argentina.
Today - Ads - Ukraine - Canada - Combination
“Beginning today, we will systematically detect and review ads in Ukraine and Canada through a combination of automated and human review,” it writes in a blog post setting out the latest developments. “In Singapore and Argentina, we will begin enforcement within the next few months. We also plan to roll out the Ad Library Report in both of those countries after enforcement is in place.
“The Ad Library Report will allow you to track and download aggregate spend data across advertisers and regions.”
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Facebook is still not enforcing identity checks on political advertisers in the vast majority of markets where it operates. Nor indeed monitoring whether political advertisers have included ‘paid for’ disclaimer labels — leaving the burden of policing how its ads platform is being used (and potentially misused) to concerned citizens, civic society and journalists.
The social network behemoth currently requires advertisers to get authorized and add disclaimers to political and issue-related ads in around 50 countries and territories — with around 140 other markets where it’s not enforcing identity checks or disclaimers.
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“For all other countries included in today’s announcement, we will not be proactively detecting or reactively reviewing possible social issue, electoral or political ads at this time,” it confirms, before adding: “However, we strongly encourage advertisers in those countries to authorize and add the proper disclaimers, especially in a rapidly evolving regulatory landscape.”
“In all cases, it will be up to the advertiser to comply with any applicable electoral or advertising laws and regulations in the...
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