Yelp adds portfolios and highlights to its business profiles

TechCrunch | 6/25/2019 | Staff
nallynally (Posted by) Level 4
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Yelp is announcing two new ad products for business owners — portfolios and “business highlights.”

Those highlights are basically a way for businesses to point out their most distinctive and attractive characteristics, using short phrases like “vegetarian-friendly,” “locally-owned & operated” and “X years in operation.”

Director - Product - Management - Alon - Shiran

Director of Product Management Alon Shiran emphasized that this is an ad product, rather than editorial or user-generated content. Businesses can pay $2 per day to choose from more than 30 possible highlights — they can show two badges in their search results, and six on their profiles.

At the same time, he acknowledged that Yelp doesn’t want business to falsely advertise themselves, so users can point out in their reviews when a label seems inaccurate, or they can report those inaccuracies to Yelp.

Portfolios - Way - Types - Businesses

Portfolios, meanwhile, are exactly what they sound like — a way for certain types of businesses...
(Excerpt) Read more at: TechCrunch
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