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Amazon's Prime Day is back on Monday July 15 — but now the discount frenzy will last a whole two days.
The expansion of the so-called day of deals and discounts for Amazon Prime subscribers builds on last year's growth, which saw Prime Day last 36 hours in total.
Iteration - Event - Retailer - Event - Deals
This will be the fifth iteration of the annual event for the online retailer, who has boasted that the event will feature more than a million deals all over the globe.
Prime Day this year will begin at midnight on July 15, 2019.
Holiday - Shipping - Purchase - Limit - Members
The artificial holiday will see free one-day shipping with no minimum purchase limit available to members for the first time.
As the shopping holiday looms, the retailer has already put some products on special offer — including Toshiba television sets — CNN has reported.
Discounts - Markdowns - Amazon - Alexa-enabled - Devices
Among other discounts expected are considerable markdowns on all Amazon Alexa-enabled devices, with further offers and new product launches to be revealed in the run-up to the event.
'Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.
Vision - Prime - Day - Time - Member
'Our vision is that Prime Day should be the absolute best time to be a member — when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen,' he added.
'Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment...
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