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Getting ready for oral sex or 'liking feeling soft' are people's top reasons for shaving or waxing their pubic hair.
A study of more than 4,000 men and women delved into reasons behind people's intimate grooming rituals, revealing 60 per cent remove all or part of their hair.
Women - Hair-removers - Feminine - Partner
Women, of whom eight out of 10 admitted to be hair-removers, also said they did it to feel more feminine or because their sexual partner preferred it.
Men were significantly less likely to be keen groomers but almost four in 10 of those who did it admitted they believed it was more hygienic.
Scientists - Study - Hair - Injuries - Doctors
The scientists behind the study said removing pubic hair is becoming more common and is associated with specific injuries which doctors need to better understand.
Researchers from Katholieke Universiteit Leuven (KU Leuven) in Flanders, Belgium, surveyed a total of 4,422 Belgian people over the age of 15.
People - Relationship - Status - Sexuality
They asked whether people groomed themselves, why they did it (but not how) and what their relationship status and sexuality were.
Men were far less likely to do so, with 39 per cent of them admitting to it.
Women - Groups - Levels - Men
Even women in the groups with the lowest levels of preening were more likely to do it than the best-groomed men.
Perhaps surprisingly, men over the age of 60 were considerably more likely to tame their pubic hair than the under-30s, although the opposite was true for women.
Young - Women - Ages - Age - Group
Young women between the ages of 15 and 20 were found to be the age group most likely to remove their pubic hair, with 87.8 per cent of them doing it.
But fewer than a third of men in the same age group did so.
Males - Age - Group - Half - Men
Males were more likely to trim when they were in their 40s – the only age group with more than half of men admitting to doing it.
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