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In less than a month, Norah O’Donnell will start delivering the headlines at “CBS Evening News” – and, most likely, start generating a few of her own.
CBS News plans to launch a re-tooled “CBS Evening News” anchored by O’Donnell on July 15th, part of the network’s ambitious plans to overhaul its morning and evening standbys and get more competitive with rivals. She will be just the second woman at CBS News to lead the venerable program solo and will play an instrumental role in a big bet by the network, which plans to move O’Donnell and the program to Washington, D.C. from New York City at some point in the fall.
Network - Peek - Position - O'Donnell - Tenure
The network offered a peek at how it will position O’Donnell’s tenure behind the evening-news desk Sunday evening with a promo that aired during “60 Minutes.”
O’Donnell “has traveled the world reporting the most important stories of our time and has covered the White House, the Pentagon and Capitol Hill,” said Susan Zirinsky, CBS News’ president and senior executive producer, in a prepared statement. “She is an exceptional and experienced journalist who cares deeply about the issues that affect American families. Norah is the right person at the right time.”
O'Donnell - Burden - Predecessors - Program - History
O’Donnell will shoulder a burden carried by several of her predecessors. Despite the program’s vaunted history – it has been anchored over the decades by some of the industry’s most notable personae, ranging from Walter Cronkite and Dan Rather to Katie Couric – the show has been mired in third place for years, well behind ABC’s leading “World News Tonight” and NBC’s “NBC Nightly News.”
For the five days between June 10 and June 14, ABC’s “World News” captured an average of more than 1.46 million viewers between 25 and 54 – the demographic most coveted by advertisers in news programming. “NBC Nightly...
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