‘Harry Potter: Wizards Unite’ reaches 400K downloads, $300K in consumer spend in U.K. and U.S.

TechCrunch | 7/6/2016 | Staff
dorkyrocker (Posted by) Level 3
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Harry Potter: Wizards Unite, the highly anticipated new mobile game from Pokémon Go makers Niantic and Warner Brothers’ games division, is off to a good start but it’s not breaking Pokémon Go records. According to preliminary estimates from Sensor Tower, the new game has been installed some 400,000 times in its first 24 hours in its launch markets of the U.S. and U.K. — where the game arrived ahead of schedule on Thursday. Gross player spending in these markets hit around $300,000 across both iOS and Android during this time.

This is not the full picture, however.

Game - Australia - New - Zealand - Beta

The game was also available in Australia and New Zealand during a pre-launch beta trial of sorts, and is only now rolling out to worldwide users on a country-by-country basis. During its beta test period, Sensor Tower estimates the game grossed around $80,000.

But in the same number of days, Pokémon Go had grossed $1.6 million in those two markets.

US - Launch - Harry - Potter - Wizards

Following its U.S. launch, it took Harry Potter: Wizards Unite around 15 hours to reach the No.1 position on the iOS App Store. This ascension is also going a bit slower than Pokémon Go did when it arrived. That game was an immediate hit, debuting at No. 1 on its launch day of July 6, 2016. It was then installed 7.5 million times in the U.S. during its first 24 hours. And it didn’t reach the U.K. until seven days later.

In its first 24 hours, Pokémon Go had become the No. 1 app by revenue in the U.S., as well. The new Harry Potter title is ranked No. 102 overall for iPhone revenue, Sensor Tower says. It’s also No. 48 for U.K. revenue, and not yet ranked on Google Play. However, these figures differ from App Annie’s, which says the game has broken into the top 100.

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