Harry Potter: Wizards Unite developer Niantic acquires AR studio

CNET | 6/20/2019 | Sean Keane
bungienet (Posted by) Level 3
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Niantic is expanding its footprint in Harry Potter's home country.

It's a big week for Niantic, which expanded its UK studio just before Harry Potter: Wizards Unite lands in the US and UK. The Pokemon Go developer acquired London-based Sensible Object, known for games like the AR-tabletop hybrid Beasts of Balance and Amazon Alexa-powered When in Rome -- which basically combine physical and digital experiences.

Niantic - London - Matrix - Mill - AI

It'll spearhead Niantic London along with Matrix Mill, an AI and machine vision research team Niantic bought in 2018, GamesIndustry noted.

The studio's older games will still be supported, former Sensible Objects studio head Alex Fleetwood (who's now leading Niantic London) said in a blog post.

CEO - John - Hanke - Team - Vision

"CEO John Hanke and his team have an incredible, progressive vision for the future of play that resonates deeply with us; building global communities, pioneering new forms of augmented reality, and helping people get outside, get exercise and connect with one another in the real world,"...
(Excerpt) Read more at: CNET
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