Adidas loses EU court battle over 'three stripe' design

phys.org | 6/12/2018 | Staff
katz1234 (Posted by) Level 3
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German sportswear giant Adidas on Wednesday lost a legal battle to trademark its "three stripe" motif in the EU, as a court ruled the design was not distinctive enough to deserve protection.

The three parallel stripes seen adorning everything from running shoes to sports bags and the sleeves of t-shirts are "an ordinary figurative mark", the General Court of the European Union ruled.

Court - EU - Tribunal - Ruling - Bloc

The court, the EU's second highest tribunal, upheld a 2016 ruling by the bloc's intellectual property regulator cancelling the registration of the three-stripe design as a trademark following a challenge by a Belgian shoe company.

"The General Court of the EU confirms the invalidity of the Adidas EU trade mark which consists of...
(Excerpt) Read more at: phys.org
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