German sportswear giant Adidas on Wednesday lost a legal battle to trademark its "three stripe" motif in the EU, as a court ruled the design was not distinctive enough to deserve protection.
The three parallel stripes seen adorning everything from running shoes to sports bags and the sleeves of t-shirts are "an ordinary figurative mark", the General Court of the European Union ruled.
Court - EU - Tribunal - Ruling - Bloc
The court, the EU's second highest tribunal, upheld a 2016 ruling by the bloc's intellectual property regulator cancelling the registration of the three-stripe design as a trademark following a challenge by a Belgian shoe company.
"The General Court of the EU confirms the invalidity of the Adidas EU trade mark which consists of...