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A startup focused on sexual wellness is suing the New York public transit system after its sex toy ad campaign was rejected. The company, Dame Labs, includes a pretty exhaustive list of other sexually-oriented advertisements that the MTA has run, including erectile dysfunction medication, condoms, women’s libido medication, dating apps, and the Museum of Sex.
“By banning Dame’s advertisements, the MTA is telling the women of New York City that it does not care about their sexual health, well-being, and pleasure,” according to the complaint, which was filed on Tuesday.
Complaint - Dame - Company - Ads - MTA
In the complaint, Dame states that the company submitted multiple ads to the MTA for consideration for an ad campaign in July of last year, and was subsequently strung along for several months, asked to tweak their ads to be less sexually suggestive, only to ultimately have their campaign rejected. Dame included images on its website of the final ads it sent to the MTA for approval—they feature the company’s vibrator and clitoral stimulation devices. And, as Dame pointed out in the complaint, they are hardly more overtly suggestive or sexual in nature than a number of ads that have and are adorning subway stations and cars.
The company is suing the transit system for violating the first amendment and fourteenth amendment (both for an unconstitutionally vague regulation and an equal protection violation), as well...
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