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Read this real comment, by a real church creative, at a real church communication conference earlier this year, and tell me if you can relate.
“So far, we agree heartily with everything presented here – but what do we do when our bosses don’t agree and don’t value the creative process? How do we communicate this value to our pastors?”
Process - Reasons - Pastors
We are right there with you. You know the creative process and the reasons for having one. But do our pastors?
Isn’t it ironic that the word chosen in the quote was “communicate”? As in, “how do we communicate this value to our pastors?”
Pastor - Page
So, how to get your pastor on the same page?
As church communicators we understand communication, personas, channels, branding and the importance of consistency in identity, plus all the latest trends.
Yet, we struggle with communicating to pastors.
Let’s entertain the idea of having our pastors as the audience. What are they like? What’s a normal day in their lives like? What objections do they have to church communication or creative process? What are their pain points? What keeps them up at night?
And the main question I have for you is this:
What does your pastor’s life look like BEFORE having a consistent communication process in place compared to AFTER?
Gospel - Example
Think about sharing the Gospel for example.
How many people have tried the “why-don’t-you-just-trust-in-Jesus-approach” without a context, only to find the audience staring at them or dismissing them?
BEFORE - AFTER - Time - Jesus - Savior
What happens when you show the BEFORE (“we are all broken”) and the AFTER (“we all need a savior”)? By the time you present Jesus as the Savior, this truth will come with a context that makes more sense to the listener.
Now, try applying this to your pastor. What benefits can you show your pastor that will make his life easier or better? What will life look like for...
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