Optimizely raises $50M Series D round for its experimentation platform

TechCrunch | 6/18/2019 | Staff
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Optimizely, a platform that offers tools for A/B testing and personalization on the web and in mobile apps, today announced that it has raised a total of $105 million. This includes a $50 million Series D round led by Goldman Sachs Private Captial, with the participation of Accenture Ventures, as well as $55 million line of credit from Bridge Bank.

Goldman Sachs’s Michael Kondoleon will join Optimizely’s Board of Directors as a board member.

Milestone - Investments - Leadership - Position - Market

“We’re excited to reach this milestone because these investments cement our leadership position in the market,” Optimizely CEO Jay Larson told me. “We can invest more in products to put an even bigger gap between Optimizely and our competition. We can expand geographically. And we will continue to grow our team of world-class digital optimization experts. This is a big day for Optimizely and a big day for the experimentation and personalization industry.”

The company notes that about a quarter of the Fortune 100 currently uses its services. the company says it...
(Excerpt) Read more at: TechCrunch
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