Lyft deploys its pink-wheeled bikes and rebrands Ford GoBike as Bay Wheels

TechCrunch | 6/11/2019 | Staff
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Lyft is ditching Ford’s branding for its own with the launch of its new pink-wheeled pedal-assist bikes in the San Francisco Bay Area. Instead of Ford GoBike, these bikes will now be known as Bay Wheels with Lyft’s branding prominently displayed. Eventually, all of the bikes in the Ford GoBike fleet will become Bay Wheels.

These bikes will also now be both station-based and dockless. Starting today, riders in San Jose will have access to these bikes. Lyft says it’s working to add them to its fleets in San Francisco and the East Bay later this month.

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In order to deploy these stationless bikes in San Francisco, Lyft will need approval from the San Francisco Municipal Transportation Agency. Late last month, the SFMTA announced the expansion of its stationless bike-share program to allow additional companies to operate in the city. That application period goes until June 24. Lyft is currently working with the city to deploy its e-bikes later this month.

Though, just last week, Lyft sued the city of San Francisco claiming that the city is violating its 10-year contract with Lyft that would give the company exclusive rights to operate bike-share programs....
(Excerpt) Read more at: TechCrunch
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