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“Ya’ll must be quick to listen and slow to speak.”
My paraphrase, but you know the verse.
No-no - Things - God
I know this is a big no-no. It is certainly one of those things I have to continuously give to God, and I am confident He has been working on me.
It has dawned on me that this problem is not unique to me. It happens on a larger scale, too.
What happens when the church doesn’t listen?
When it comes to church communication, we are quick to speak. Instagram photo here, tweet there, Facebook event there, plus all the paper goods you distribute on Sunday.
Are we listening? Are we even asking questions?
Communication has premises that are so basic, we tend to forget them.
Think about it.
Communication requires a sender, a receiver, a message, and a channel. Church communication isn’t any different.
Churches - Churches - Mega - Churches - Receiver
Very often I see churches copying what other churches (aka mega churches) are doing, and they forget to see if their receiver is similar. Or if the channel is adequate.
I am not against sharing. In fact, I think we should share more, but the problem is that churches who copy churches are hopping over identifying an essential element of communication – their receiver.
Not every church needs...
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