Last week it was Xbox body spray. Today it’s a Razer energy drink. E3 is officially upon us, and it’s time for all of the shamless product tie-ins. Though before you go passing judgement on Respawn, note that this is “no ordinary beverage.” No, in a world of of entirely too many energy drinks, this one is “for gamers by gamers.”
The company notes, fittingly, that all of this started off as a 2010 April Fool’s Day prank, then known as the less palatable “Project Venom.” This however, is very much a real thing — in fact, Respawn is now a standalone spinoff brand from Razer.