Jeffrey Katzenberg’s short-form mobile service Quibi to launch in April 2020

Screen | 6/10/2019 | Staff
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Short-form mobile streaming service Quibi will launch in April 2020 and could be the catalyst for “the next great growth opportunity for producers, for story tellers, for the entire ecosystem of Hollywood,” according to founder and chairman Jeffrey Katzenberg.

And Steven Soderbergh has become the latest big name filmmaker to embrace the idea, Katzenberg revealed, signing on with partner Michael Sugar to produce a project for the service.

Katzenberg - Quibi - CEO - Meg - Whitman

Katzenberg and Quibi CEO Meg Whitman laid out their strategy for the service, which is aimed primarily at mobile phone users, at the weekend’s Produced By conference (8), staged by the Producers Guild of America and hosted on the Warner Bros lot in Los Angeles.

The former co-founder of DreamWorks Animation and chairman of Walt Diseny Studios said the service’s early ‘lighthouse’ content will consist of two to two-and-a-half hour stories presented in 15 chapters of 7-10 minutes each and budgeted at around $6m an hour. A new chapter will be released each weekday, aimed at a core audience of 25-35-year-olds. Ad spots in various formats will be included but will only amount to about two-and-a-half minutes for each hour of content.

Form - Form - Chapters - Katzenberg - Development

“We look at this not as short form, but long form in chapters,” Katzenberg said. Following on from the development of cinema and then television, he added, Quibi is attempting “to go to the next generation of film narrative.”

Quibi expects to spend $1bn on 7,000 pieces of original content in its first year. Jason Blum and Doug Liman are among producers already working on projects for the service.

Details - Soderbergh - Project - Quibi - Founders

No details of the Soderbergh project were revealed, but the Quibi founders did...
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