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A former carpenter and his wife are making more than $2 million a month, after launching a cult beauty brand that is selling out around the world.
Bali Body is the brainchild of Melbourne-based husband and wife Dave and Laura Osterloo, who despite having no experience in the beauty industry are taking the skincare world by storm with their natural tanning oils that are suitable for all skin types.
Couple - World - Product - Selling - Seconds
Since launching in 2014, the couple have gone on to sell out around the world, with a product selling roughly once every 45 seconds.
Bali Body is now stocked in 150 countries around the world, and the brand has more than 1.3 million followers on Instagram.
So how did they do it?
The main thing that sets the multi-million-dollar company apart from other beauty brands is that Bali Body is suitable for all skin types, no matter how sensitive.
Ingredients - Reads
'We're committed to using natural and naturally-derived ingredients,' the website reads.
'Proudly Australian and vegan-friendly, all products are strictly tested on Bali Body babes.'
Dave - Laura - Skincare - Approach - Media
Dave and Laura, 31 and 32, coupled this revolutionary skincare approach with a clever social media strategy that has seen them partner with the likes of big-name models Belle Lucia and Gabby Epstein.
This has helped to spread the word of the brand, while they encouraged others to share snaps of themselves using the products on Instagram.
Results - Bali - Body - Hashtag - Brand
There are currently close to 250,000 results under the Bali Body hashtag, and the brand is reportedly tagged every 10 minutes.
Speaking about the early days of launching the brand, Dave told News Corp that it wasn't always easy as their packaging would leak at the beginning, meaning they had to offer thousands of refunds.
'We - Thousands - Orders - Lot - Leaking
'We had thousands of orders and there was a lot of leaking, so you can imagine the stress levels. We had to scramble to...
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