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It’s been a busy couple of months for Bytedance, one of the world’s most valuable startups and the operator of globally popular video app TikTok. The Beijing-based company has continued to grow its list of apps to include the likes of work collaboration tool Lark, an instant messenger called Feiliao as well as a music streaming app, and now it appears to be taking a bold step into the hardware realm.
Bytedance is planning to develop its own smartphone, the Financial Times reported (paywalled) citing two sources. A spokesperson from Bytedance declined to comment on the matter, but the rumor is hardly a surprise as smartphone pre-installs have long been a popular way for Chinese internet companies to ramp up user sizes.
Urgency - Bytedance - Acquisition - Channels - Years
There’s also urgency from Bytedance to carve out more user acquisition channels. After a few years of frantic growth, Bytedance failed to hit its revenue target for the first time last year amid slowing ad spending in China, according to a report by Bloomberg.
Some of Bytedance’s predecessors include selfie app maker Meitu, which builds smartphones pre-loaded with its suite of photo editors and recently sold this segment to Xiaomi as the latter tries to capture more female users and newcomers, including Snow-owned camera app B612 and Bytedance’s Faceu, close on Meitu’s heels.
Others - Approach - Days - Internet - Baidu
Others have taken a less asset-heavy approach in the early days of the Chinese internet. Baidu, Alibaba and Tencent — known collectively as the BAT for their supremacy in China’s tech world — all worked on their own custom Android ROMs, which come with extra features compared to a stock ROM pre-installed by a phone manufacturer.
Alibaba’s ambition also manifested in a $590 million investment in Meizu in 2016 that saw the eommerce giant take up the challenge to develop a tailored operating system for the handset maker. More recently...
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