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Instagram has added support for landscape videos on IGTV. And it’s about time too. Since launch, IGTV has only supported portrait videos, but Instagram has now seen the error of its ways. Which may suggest IGTV hasn’t proved as popular as Instagram had hoped.
In June 2018, Instagram launched IGTV, or Instagram TV. The idea was to compete with YouTube, with a standalone app packed full to the brim with longform video. Almost one year on and it’s fair to say IGTV hasn’t really fulfilled that ambition.
Instagram - Launches - IGTV - Rival - YouTube
Instagram Launches IGTV to Rival YouTube
IGTV is the next stage of Instagram's evolution, and an obvious attempt to compete with YouTube. So here's everything you need to know about IGTV...
Instagram - Users - IGTV - Instagram - IGTV
While Instagram itself boasts over 1 billion users, it’s estimated that IGTV has around 4 million. Which explains why Instagram is keen to give IGTV a nudge in the right direction, and it’s starting by starting to support landscape videos.
At launch, Instagram made a big thing about all of the videos being presented vertically (or portrait). The idea being that as we all hold our smartphones that way that’s the correct orientation for videos as well.
Problem - Phones - Order - Landscape - Videos
The problem is most of us are used to turning our phones in order to watch landscape videos, and we would rather do that than watch a landscape video squashed down to fit vertically. Which is the feedback Instagram has got from creators and viewers.
As a result, IGTV now supports...
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