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New Coke comes back for a limited time for 'Stranger Things'
FBN's Stuart Varney, Ashley Webster and Liz MacDonald on Coca-Cola bringing back New Coke for a limited time for the new season of Netflix's 'Stranger Things.'
Product - Idea
Not every product created is a good idea.
Coca-Cola announced Tuesday Opens a New Window. it was bringing back New Coke more than 30 years after the product launched and was pulled from store shelves 79 days later. The soda company changed its formula and product in the summer of 1985, only to receive a barrage of complaints within days.
New - Coke - Marketing - Blunders - Drink
New Coke was considered one of the biggest marketing blunders, but the soft drink company is now bringing back the item for a limited time as a partnership with the Netflix series “Stranger Things.” The show’s third season, which takes place in the summer of 1985, will feature the failed soda in several scenes.
New Coke’s revival brought back memories of other product failures from major companies in the past. Here are some memorable blunders.
Pepsi - Lovers - Drink - Idea - Consumers
Pepsi tried to get soda lovers to wake up and crack open a can of its drink, but the idea didn’t sit well with consumers. The company began testing “Pepsi A.M.,” which contained about 25 percent more caffeine, in 1989 and discontinued the drink after a year. A Pepsi spokesperson told The Associated Press Opens a New Window. at the time that the extra caffeine boost didn’t entice customers.
″What we found from the test was we didn’t need to reformulate our product for consumers to enjoy it in the morning,″ the spokesperson said.
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