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Luxury designer Prada has announced that it will no longer use animal fur in its designs starting from next February.
The Italian fashion house Prada Group, which includes brands Miu Miu, Church's, and Car Shoe, said they are 'meeting the demand for ethical products.'
Prada - Range - Products - Hats - Coats
Previously Prada had sold a range of products including hats and coats from mink, fox and rabbit fur.
Animal charity Humane Society International worked with Prada after running a public campaign urging the brand to follow in the footsteps of brands such as Coach, Burberry and Chanel by dropping fur.
Organisation - Move - Fashion - Statements - Campaign
The organisation hailed the move as one of the most significant fur-free fashion statements yet in its ongoing campaign to end the use of all fur worldwide.
Head designer Miuccia Prada, 70, said: 'The Prada Group is committed to innovation and social responsibility.
Policy - Dialogue - Fur - Free - Alliance
'Our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement.
'Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.'
Change - Effect - February - Prada - Spring/Summer
The change will come into effect in February, after Prada's Spring/Summer 2020 women's collection.
PJ Smith, Director of Fashion Policy at the Humane Society of the United States, said, 'With Prada's fur-free announcement, one of the biggest names in fashion just became a leader in animal welfare and innovation for generations to come.'
International - Fur - Federation - CEO - Mark
However International Fur Federation CEO Mark Oaten said: 'I am surprised that a brand who care about sustainability are banning a natural product like fur.
'Now Prada customers will only have plastic fur as an option, which is bad for the planet. I urge Prada to think again and trust its own consumers to decide if they want to buy real or...
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