For Better and Worse, ‘Oliver and Company’ Ushered Disney Into the Modern Age of Animation

/Film | 5/21/2019 | Josh Spiegel
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When Michael Eisner, Jeffrey Katzenberg, and Frank Wells joined the C-suite at the Walt Disney Company in 1984, they did so with the intent of boosting the company’s profile, internally and externally. In the mid-1980s, Walt Disney Pictures and Walt Disney Animation Studios were just about the furthest thing from industry powerhouses. Disney’s theatrical output in the 1980s was meager, with just 28 films overall; it’s the lowest number of films they’d released in a single decade since the war-torn 1940s. But the new executives wanted more films, from more subsidiaries. They wanted Disney to be more than just a family-friendly studio.

Part of the problem is that Walt Disney Pictures was the kind of studio where A-Listers need not apply. Stars in their live-action fare could typically be found on network television sitcoms and dramas, and it was rarer still to find any big names in their animated films. Once Katzenberg and Eisner joined Disney, they were able to expand upon the recently created subsidiary Touchstone Pictures (whose first film Splash served as Tom Hanks’ breakout role and netted an Oscar nomination for Best Original Screenplay) and lure in recognizable actors for mid-budget comedies and dramas, such as Down and Out in Beverly Hills and Ruthless People. For animation, thanks largely to Katzenberg, it took until the 1988 release Oliver & Company for big names to start making appearances.

Great - Mouse - Detective - Years - Executives

Though The Great Mouse Detective was released roughly two years after the new executives arrived at Disney’s Burbank studios, it was not wholly overseen by Eisner and Katzenberg. The first film they truly shepherded from start to finish was Oliver & Company, a pet-focused adaptation of Charles Dickens’ Oliver Twist, in which an orphaned boy falls in with a group of ruffians on his way to hopefully finding a happy ending and...
(Excerpt) Read more at: /Film
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