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Chris Berend, an executive who has been overseeing digital video for CNN and helped launch Great Big Story, a streaming-video site aimed at younger audiences, will jump to NBC News to lead its digital efforts.
Berend will replace Nick Ascheim, who will move into a new role that is described as “improving digital and product for NBCU and NBC News Group broadly.” Under Ascheim’s aegis, NBC News has launched an e-commerce business around its “Today” franchise; debuted “Stay Tuned,” a program for Snapchat audiences; and built a foundation for a new streaming-video project, NBC News Now.
Berend - July - Vice - President - NBC
Berend will start in July, and will be executive vice president of NBC News Digital. He will report to Noah Oppenheim, president of NBC News.
“With Nick moving on, I’ve been giving a good deal of thought to the next steps in the evolution of our Digital efforts. Specifically, how can we further our goal of always putting “story first” while fully integrating our television, digital video and text journalism into one unified structure within NBC News?” said Andy Lack, chairman of the NBC News Group, in a memo to employees Monday. “Our Digital team must now live more deeply within NBC News organizationally, rather than alongside it.”
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