Some livestreamers make $50,000 per hour playing video games, report says

CNET | 5/20/2019 | Shelby Brown
camkizzlecamkizzle (Posted by) Level 3
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Playing video games could make you more money than you think.

Publishers are reportedly paying popular livestreamers upwards of $50,000 to play their latest games live in an attempt to dethrone games like Fortnite.

Arts - Activision - Blizzard - Ubisoft - Take-Two

Electronic Arts, Activision Blizzard, Ubisoft and Take-Two Interactive Software are some of the publishers shelling out serious cash to streamers, according to a report published Saturday by The Wall Street Journal.

Publishers sometimes send the streamers a beta of their game ahead of the release date. The streamer will then play through the demo on Twitch, a livestreaming platform, or upload a video of the play-through onto their YouTube channel.

Example - Take-Two - Livestreamers - Borderlands - Ubisoft

For example, Take-Two will reportedly pay livestreamers to test Borderlands 3 and Ubisoft plans to give streamers access to Tom Clancy's Ghost Recon Breakpoint.

"Having celebrity streamers play games is an important part of the business," Strauss Zelnick, Take-Two's chief...
(Excerpt) Read more at: CNET
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