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Canva, the design and publishing platform taking on Adobe, PowerPoint, and others, has acquired the free stock image providers Pexels and Pixabay and launched a new subscription service for its premium image marketplace, Photos Unlimited.
Taken together, the new strategic moves represent a concerted effort by the company to add more graphic options to its design toolkit.
Images - Times - Platforms - Pexels - Pixabay
“With over 1 million images downloaded over 500 million times on their platforms combined, both Pexels and Pixabay have proven that there is a huge demand for free, quality content from small businesses, social media marketers and others — not just from designers and companies with big budgets,” said Canva chief executive Melanie Perkins, in a statement.
Perkins declined to disclose how much Canva spent on the two stock image services.
Result - Acquisition - Canva - Users - Access
As a result of the acquisition, Canva users will have access to Pexels and Pixabay’s images through the Canva platform free of charge. Photographs on the respective sites will continue to be free for all users as well, according to Perkins.
“No other design platform truly...
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