Verified Expert Brand Designer: Phil Weiner

TechCrunch | 5/14/2019 | Staff
Kezzerxx (Posted by) Level 3
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As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pitch decks for investors. He’s a “full stack” creative director based in Oakland, CA with a passion for tackling cultural tension. Learn more about why design runs in his blood, his branding philosophy, and more.

On his ideal client:

Values - Line - Number - Value - People

“There are certain values that we have to have in line. The number one value is that they don’t view their people as resources, they view them as people. If I start to get the inkling that a founder isn’t necessarily great at managing their teams and their people, empowering them or removing obstacles, it’s probably going to be difficult for us to figure out customer empathy. Number two, design is an investment, not an expense.”

“Phil has worked with us to create and shape a number of impact brands like 100% Human at Work – and hundreds of visual presentations that have inspired hundreds of entrepreneurs to do something bigger in their lives.”

Power

On the power of branding:

“I get to be able to shape culture because that’s what brands are able to do. You can build a really great product and introduce it into the market and that’ll have it’s own life cycle until trends change. Brands can last a lifetime. I think that’s the only way that I can make a mark on the world, even if my name isn’t on the company. If it’s contributing to the brand, I’ve scaled my potential impact in the world.”

Below, you’ll find the...
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