YouTube Beauty Influencer World Erupts Over Gummy Vitamins Scandal

The Federalist | 5/14/2019 | Madeline Osburn
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Meet @JamesCharles: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames.

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The 19-year-old James Charles is one of the biggest names in the world of makeup and beauty influencers. But after a fellow YouTuber and former mentor of Charles, Tati Westbrook, posted a video accusing him inappropriate sexual behavior and personal attacks against her, Charles has rapidly lost millions of followers over the past three days.

Charles started his makeup YouTube channel when he was 16, and was thrust into the national spotlight at age 17 when he became the first male brand ambassador for CoverGirl. Since then, Charles has been featured in Vogue, attended the Met Gala, collaborated with Kylie Jenner, and created his own makeup line.

Followers - Instagram - Apology - Video - Friday

He has more than 15 million followers on Instagram, and the apology video he posted on Friday has more than 35 million views and counting. Cable news shows like Rachel Maddow and Sean Hannity get around 3 million viewers on a good night, and their YouTube videos average around 200,000 views. Of course, the variance in YouTube views is due to 12- to 14-year-olds, who make up a majority of Charles’ audience.

Charles has endured his share of social media scandals over the course of his influencer career, but none like the tectonic backlash he has received over the feud with the 37-year-old Westbrook. Charles has often claimed Westbrook was the reason he got into makeup. She took him under his wing and even flew him out to do her wedding makeup.

Things - Month - Coachella - Charles - Endorsement

Things first got heated last month at Coachella when Charles posted an endorsement for Sugar Bear Hair gummy vitamins, the supplements seen all over Instagram and often promoted by Kim Kardashian. Sugar Bear Hair is a direct competitor of Westbrook’s vitamin company, Halo Beauty.

Charles’ Instagram post for Sugar Bear Hair included an affiliate link to buy their melatonin product, and Westbrook quickly responded with her...
(Excerpt) Read more at: The Federalist
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