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Researchers at Northwestern University investigated from which news sites did Google promote the most news stories. They examined the 6,302 articles that appeared in Google’s ‘top stories’ page in November 2017.
One of the study’s researchers, Nicholas Diakopoulos explained how the study was executed to the Columbia Journalism Review, “To audit Top Stories, we scraped Google results for more than 200 queries related to news events in November 2017. We selected the queries to test by looking at Google Trends every day and manually choosing terms related to hard news events. These included names of people in the news such as “Colin Kaepernick,” breaking news events such as “earthquake,” and issue-specific queries such as “tax reform” or “healthcare gov.” We set up our scraper to minimize the potential for result personalization (the process by which Google tailors its search results to an account or IP address based on past use) and ran each query once per minute for a full 24 hours. The result was quantitative proof of Google’s bias toward left-wing news outlets.”
Study - % - News - Sources - Account
Per the Study, the top 20.0% of news sources (136 of 678) account for 86.0% of all impressions, and 52.1% of impressions go to the top 20 news sources The top three, CNN, The New York Times, and The Washington Post account for 23.0% of impressions observed. Looking down the list of the top twenty, there is only one site that...
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