A new concept cinema has opened in Switzerland in which viewers recline in double beds rather than traditional seats.
The 'VIP bedroom' screen opened on Thursday inside Cinema Pathé in the northwesterly municipality of Spreitenbach near the Swiss-German border.
Fans - Services - Netflix - Amazon - Prime
While they hope to entice fans of home-streaming services like Netflix and Amazon Prime, cinema operators waved away concerns about hygiene and inappropriate activity taking place during the screenings.
Venanzio Di Bacco, CEO of Pathé Switzerland, told local news website 20 minuten that the sheets will be changed between every single film,...