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For the first time in three years, Google is ready to solve its Pixel problem. This week, it ended its exclusive carrier relationship with Verizon, which kept Pixel phones out of every other wireless provider's store, even though you could buy a Pixel to use on any US carrier, through Google's online store. But now, for the first time ever, you'll be able to walk into any T-Mobile, Verizon or Sprint store to buy the new Pixel 3A and Pixel 3A XL.
Google's exclusive agreement with Verizon wasn't enough to sell the Pixel 3. Against a backdrop of declining Pixel sales year over year, the widespread availability of these new Pixel 3A phones are the first sign of hope that Google could attract buyers away from Samsung's Galaxy devices and Apple iPhones.
Significance - Verizon - Exclusivity - Midrange - Pixel
The significance of extending beyond Verizon's exclusivity is enormous, not just for the midrange Pixel 3A phones, but for the Pixel 4 and all Pixels going forward. For Google, getting Pixels displayed alongside the Samsung Galaxy devices and Apple iPhones gives Google a chance to win over some of their customers.
Verizon will still offer the new Pixel 3A ($399, £399, AU$649) and Pixel 3A XL ($479, £469, AU$799). But starting Wednesday, you'll be able to walk into any T-Mobile or Sprint store to buy one as well. The same goes for Target, Walmart and Best Buy. Online, you can buy from Amazon as well as Google's online store. And though you won't find the Pixel phones inside AT&T's shops, you can take any unlocked Pixel to AT&T to use on its service.
Phone - Brands - Board - Market - Cool
Phone brands across the board are seeing the market cool, while new technologies like foldable phones and 5G connections prepare to turn the industry on its head. Google will need to marshal its deep resources in 2019....
(Excerpt) Read more at: CNET
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