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Lora DiCarlo, a startup coupling robotics and sexual health, has $2 million to shove in the Consumer Electronics Show’s face.
The same day the company was set to announce their fundraise, The Consumer Technology Association, the event producer behind CES, decided to re-award the Bend, Oregon-based Lora DiCarlo with the innovation award it had revoked from the company ahead of this year’s big event.
Gesture - CTA - Step - Direction - Stigma
“We appreciate this gesture from the CTA, who have taken an important step in the right direction to remove the stigma and embarrassment around female sexuality,” Lora DiCarlo founder and chief executive officer Lora Haddock (pictured) told TechCrunch. “We hope we can continue to be a catalyst for meaningful changes that makes CES and the consumer tech industry inclusive for all.”
In January, the CTA nullified the award it had granted the business, which is building a hands-free device that uses biomimicry and robotics to help people achieve a blended orgasm by simultaneously stimulating the G spot and the clitoris. Called Osé, the device uses micro-robotic technology to mimic the sensation of a human mouth, tongue and fingers in order to produce a blended orgasm for people with vaginas.
Lora - DiCarlo - Debut - Product - Osé
Lora DiCarlo’s debut product, Osé, set to release this fall. The company says the device is currently undergoing changes and may look different upon release.
“CTA did not handle this award properly,” CTA senior vice president of marketing and communications Jean Foster said in a statement released today. “This prompted some important conversations internally and with external advisors and we look forward to taking these learnings to continue to improve the show.”
Lora - DiCarlo - CES - Innovation - Award
Lora DiCarlo had applied for the CES Innovation Award back in September. In early October, the CTA notified the company of its award. Fast-forward to October 31, 2018 and CES Projects senior manager Brandon Moffett informed the company they had been...
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