Pandora expands its music-and-podcasts product Pandora Stories with help from SiriusXM’s guests

TechCrunch | 5/8/2019 | Staff
n.king (Posted by) Level 3
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Pandora’s integration with new owner SiriusXM continues today, as the music streaming service will now benefit from the numerous SiriusXM guests and artists who come through its New York studios on a regular basis. Now, those guests’ interviews will contribute to Pandora Stories — the recently launched product that combines music and podcasts in a new format.

Launched in February, the idea behind Pandora Stories is to allow music listeners hear from their favorite artists as they play their music. For example, the artist might talk about the song’s back story, or what inspired them to write it. These are the sorts of insights that might otherwise be covered by an interview with an artist on a podcast program, but typically the podcast would then only play a clip from the song. In Pandora Stories, however, the storytelling is interspersed with full tracks.

Product - Artists - Stories - Lineup - Date

The product launched with just over a half-dozen artists’ stories and has continued to grow its lineup. To date, Pandora Stories has featured music-enhanced stories from John Legend, Rob Thomas, 2 Chainz, Lauren Alaina, Daddy Yankee, Perry Farrell, and several others.

Now, Pandora is adding to that lineup with...
(Excerpt) Read more at: TechCrunch
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