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Marketing! Who can tell what is good or bad anymore, truly. Is it a good idea to reveal Sonic the Hedgehog has horrific baby human teeth to the sound of Coolio’s “Gangsta’s Paradise”? Is it ethical to shoot and show false footage to maintain the secrets of Avengers: Endgame? Should Disney have maybe finished the VFX on Will Smith before releasing an Aladdin trailer? These are all questions bouncing around my head as I ponder whether to love or loathe the new poster for MGM’s Child’s Play reboot, which cheekily plays with the film’s shared-release date with Toy Story 4 by having Chucky the murder doll brutally kill beloved children’s film character, Woody.
My goodness, the shade of it all, especially from a film that’s already battling shady expectations to begin with. This new Child’s Play will be...
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Sorry Mr. Franklin, we couldn't keep it.