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The Interscope record label’s interest in film/music crossover isn’t exactly a secret: With hit companion albums for “A Star Is Born,” “Black Panther” and “La La Land,” they’ve seemed to own the soundtrack space at times in recent years. And the company hasn’t completely made a secret of its desire to move into film production. But with three films premiering at the Tribeca Film Festival this weekend, they’re ready to go on record as officially being in the movie business with the launch of Interscope Films.
Or re-launch, in a manner of thinking. If “Interscope Films” rings a bell of any kind, it may be because you know your history. Before there was a music company by that name, Ted Fields started Interscope Communications (aka Interscope Pictures) in 1982, before it morphed into the music behemoth we know today in 1990 and the filmmaking component eventually dropped away. Now, they’re dotting that giant “I” and declaring to the industry that they’re back in the movie-making business.
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“Obviously, we’ve got that history when Ted Field was part of the company,” says Anthony Seyler, the Interscope label’s longtime EVP of film and TV marketing and licensing. “And then under Jimmy Iovine), we had a history of being involved with films like ‘8 Mile’ with (Brian) Grazer, and ‘Get Rich or Die Trying’ with 50 (Cent), which were pretty notable pieces. But this to me is relaunching something that had been somewhat dormant for a while. A few years ago, (John) Janick (Interscope’s chairman/CEO), Steve Berman (the vice chairman) and I were talking about this space and decided to focus on bringing Interscope Films back to life.”
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