Pew: U.S. adult Twitter users tend to be younger, more democratic; 10% create 80% of tweets

TechCrunch | 11/21/2018 | Staff
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A new report out this morning from Pew Research Center offers insight into the U.S. adult Twitter population. The firm’s research indicates the Twitterverse tends to skew younger and more Democratic than the general public. It also notes that the activity on Twitter is dominated by a small percentage — most users rarely tweet, while the most prolific 10 percent are responsible for 80 percent of tweets from U.S. adults.

Pew says only around 22 percent of American adults today use Twitter, and they are representative of the broader population in some ways, but not in others.

Starters - Twitter - US - Adult - Users

For starters, Twitter’s U.S. adult users tend to be younger.

The study found the median age of Twitter users is 40, compared with the median age of U.S. adults, which is 47. Though less pronounced than the age differences, Twitter users also tend to have higher levels of household income and educational attainment, compared with the general population.

Percent - Adult - Twitter - Users - US

42 percent of adult Twitter users in the U.S. have at least a bachelor’s degree, which is 11 percentage points higher than the share of the public with this level of education (31%). Likely related to this is a higher income level. 41 percent of Twitter users have a household income above $75,000, which is 9 points higher than the same figure in the general population (32%).

A major difference — and a notable one, given yesterday’s sit-down between Twitter CEO Jack Dorsey and President Trump — is Pew’s discovery that 36 percent of Twitter U.S. adult users identify with the Democratic Party, versus 30 percent of U.S. adults (the latter, as per a November 2018 survey). Meanwhile, 21 percent of Twitter users identify as Republicans, versus 26 percent of U.S. adults. Political independents make up 29 percent of Twitter users, and a similar 27 percent of the general population.

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