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One of the most important things you can do in your ministry is to engage parents.
In our last post, Why People Aren’t Excited About Your Children’s Ministry, we talked about five reasons why there may be a lack of enthusiasm about what you are doing in your Children’s Ministry. Perhaps the most important people you want enthusiastic about your ministry are parents. But if these five things are characteristic of your ministry, forget about it. Fix them first!
Things - Things - Help - Parents - Children
Likewise, and deeply related to those five things, there are things that we can do to proactively help parents want to engage with our Children’s Ministry. Here are four ideas:
Cast a clear and compelling vision.
Words - Reason - Parents - Time - Children
In other words, there needs to be a good reason to engage. Most parents are selective about what they invest their time in. If they view your Children’s Ministry more like childcare, forget about engaging them.
Instead, shape a clear and compelling vision and be prepared to cast it is a short and memorable manner (see 6 Ways to Share the Vision for Your Children’s Ministry). Also, be sure to equip your key leaders to share your vision, as well. When your clear and compelling vision for Children’s Ministry becomes the language spoken by you and your team, you are far more likely to engage.
Communicate - Value
Why should they engage with your ministry? Because they would be doing something of great value.
Value - Inclination - Parents
Value for them (like all of us, our natural inclination is to consciously or unconsciously evaluate “what’s in it for me?”). So what is “in it” for parents?
Value for their children. Almost any parent is willing to engage if they know if will benefit their child. So how does...
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