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Tim Cook thinks people should get off their iPhones and decrease their engagement with apps. The Apple CEO, speaking at the TIME 100 Summit today, was discussing the addictive nature of our mobile devices and Apple’s role in the matter when he made these comments. He said the company hadn’t intended for people to be constantly using their iPhones, and noted he himself has silenced his push notifications in recent months.
“Apple never wanted to maximize user time. We’ve never been about that,” Cook explained.
Claim - Apple - Platform - Developers - Users
It’s certainly an interesting claim, given that Apple designed a platform that allowed app developers to constantly ping their users with the most inane notifications — from getting a new follower on a social app to a sale in a shopping app to a new level added to a game and so much more.
The very idea behind the notification platform, opt-in as it may be, is that developers should actively — and in real-time — try to capture users’ attention and redirect them back to their apps.
This is not how such an alert mechanism had to be designed.
An app notification platform could have instead been crafted to allow app developers to notify users in batches, at designed intervals within users’ control. For example, users could have specified that every day at noon they’d like to check in on the latest from their apps.
IOS - App - Store - Apple - News
Or, in building out the iOS App Store, Apple could have implemented a “news feed” of sorts — somewhere users could opt to check in on all the latest news from their installed apps in a dedicated channel.
Or perhaps Apple could have structured a notification platform that would have allowed users to pick between different classes of notifications. Urgent messages — like alerts about a security breach — could have been a top-level tier; while...
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