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Just days after Google and Amazon buried the hatchet over their longstanding streaming feud, Google has made another interesting inroad in its bid to bring yet more ubiquity to its YouTube-based premium video efforts. Today, Verizon (which owns TechCrunch) and the search giant announced a new partnership where Verizon customers will be able to subscribe to YouTube TV through their accounts to watch “on whatever platform they choose,” in the words of Erin McPheron, Verizon’s head of content strategy and acquisition.
That will mean, in Verizon terms, getting a YouTube TV stream if you are a 5G wireless home customer as part of an internet bundle, or as part of your Fios subscription if you are a customer of Verizon’s fiber-optic TV, telephone and internet service. It sounds like there will be other options to come. “Verizon will also offer unique, high-value YouTube TV promotions to customers across platforms,” the company added.
YouTube - TV - Bundle - Kinds - Packages
YouTube TV is an all-in-one bundle that essentially replaces the kinds of packages offered by cable TV providers that includes some 70 networks such as ABC, CBS, FOX and NBC, cable channels like HGTV, Food Network, TNT, TBS, CNN, ESPN, FX and on-demand video, which also includes DVR options for each of the six accounts that comes with a subscription, along with recommendation algorithms (similar to Netflix’s) for each viewer. It looks like the YouTube TV offer will sit alongside other bundles that Verizon already offers to users, for example see these action/entertainment, kids and sports/news bundles of channels on Fios. Fios also offers new customers one free year of Netflix.
The deal underscores Verizon’s ongoing efforts to play nice with third-party content providers to continue enhancing the array of services that consumers have to choose from at Verizon. More options helps sweeten the deal and keep people from moving to...
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