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A colleague asked me yesterday what I thought the delay of Samsung's $2,000 Galaxy Fold meant for the brand. To bring you up to speed, the phone maker announced on Monday that it will postpone sales of its first foldable phone following last week's reports of "broken" screens.
This is a meaty question, because it gets to the heart of what it means for Samsung, for interested buyers and for other brands that have their eye on making foldable phones. In other words, the world is watching Samsung's every move, either to cut and run if buyers grow cold, or to extend their own brand as a "true" foldable success.
Samsung - Decision - Fold - Phone - Impact
Samsung's decision to push back the Fold after moving so quickly to be the first to sell a high-profile foldable phone is already making an enormous impact on the brand's reputation, overshadowing the Fold's other achievements on unaffected devices. CNET's Galaxy Fold review unit has a small screen nick, but no major problems.
Although the blowback could have been far worse for Samsung -- the Folds with broken screens aren't dangerous, unlike 2016's overheating Galaxy Note 7 -- the early issues are calling into question Samsung's ability to innovate.
Example - Galaxy - S10 - Phones - Reviewers
For example, the Galaxy S10 phones have been hailed by reviewers like me (I especially like the S10 Plus and value S10E), but it's Huawei's P30 Pro and P30 that are grabbing headlines for their fantastic low-light photography and zoom performance. Despite serious political road blocks, Huawei's determination to overtake Samsung as the world's largest phone maker by 2020 has real energy behind it.
Similarly, Huawei's foldable Mate X is in hot pursuit of the Fold, promising 5G speeds and a dramatically different design that puts the foldable screen on the outside of the device rather than the inside, as it is with the...
(Excerpt) Read more at: CNET
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