SiriusXM’s new streaming-only ‘Essential’ plan targets smart speaker owners

TechCrunch | 4/22/2019 | Staff
TaylorShaye (Posted by) Level 3
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Last week, Amazon and Google rolled out free music streaming services to cater to the growing base of smart speaker owners. Now, SiriusXM is going after this market, too. The company has launched a new plan called SiriusXM Essential which targets those who listen in-home and on mobile devices, but not in cars. The streaming-only plan is also more affordable — $8 per month, versus the $15.99 per month (and up) plans for SiriusXM’s satellite radio service for cars.

With a subscription to Essential, customers can stream to in-home devices including Amazon Alexa, Amazon Fire TV, Chromecast, Apple TV, Roku, Sonos speakers, Xbox, Sony PlayStation and others, as well as to phones, tablets, and desktops.

Plan - SiriusXM - Lineup - Channels - Channels

The plan offers SiriusXM’s full lineup of over 300 channels, including 200+ channels of commercial-free music stations, and its new Pandora NOW station. There are also 100+ of the newer SiriusXM Xtra channels that offer more music and the ability to skip through songs. Beyond music, listeners can access sport talk channels, as well as entertainment, news and comedy stations.

“The strength of SiriusXM’s programming is evident in the tens of millions of people who subscribe and listen in their cars year after year. We’ve now created the Essential subscription as an appealing option for the many people, particularly younger consumers, who don’t have a car or don’t spend a lot of time in their car,” said Matt Epstein, Vice...
(Excerpt) Read more at: TechCrunch
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