Building A Better Website [Building A Storybrand Book Club: Chapter 12]

ChurchMag | 4/22/2019 | Blessing Mpofu
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We hope you’ve had a great experience going through the StoryBrand book with us. While I’ve shared minor annoyances about the book, they don’t matter as much as the advice. I hope you’ve found the book and the chapter reviews just as helpful. At the least, I hope it got you talking and thinking about how you communicate. I’m excited to review this chapter because of how helpful it is.

Besides prompts at the end of each chapter, Donald Miller includes suggestions for better websites. The website is important enough to dedicate a chapter to improving it.

Proposition - Start - Website - Reasons - Website

You’ve clarified who you are. You’re clear on what your proposition. Start with your website. One of the reasons a website is a good place to start is, unlike printed materials, it is easy to change.

Miller says your website should be the equivalent of an elevator pitch. The ‘customer’ needs to know you have something they want.

Management - Systems - WordPress - Drupal - Care

Most content management systems like WordPress and Drupal take care of some technical stuff. One of the most significant challenges organizations have is communicating well.

Communicating in an engaging way has become about storytelling not the tools.

Fold - Newspaper - Industry - Context - Websites

“Above The Fold” apparently comes from the newspaper industry. In the context of websites, this is the visible part of your website before scrolling. This part must be audience-centric. Miller suggests that ‘customers’ should know what’s in it for them from them.

Make it obvious what you do and how that connects with the website visitor.

Church - Application - Sentence - Vision - Mission

(Church) Application: Articulate what you have to ‘offer’ those you hope to reach in a sentence. You might have a vision or mission statement that isn’t succinct.

What do you want people who visit your website to do? Do you want them to plan to visit your church? Watch a sermon? Contact your pastor?

Church - Application - Be

(Church) Application: Be explicit about what you want...
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