‘The Curse of La Llorona’ Leads Slow Easter Weekend at the Box Office

Variety | 4/20/2019 | Variety Staff
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New Line’s horror pic “The Curse of La Llorona” is summoning a $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26.

The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with Hispanic audiences, who accounted for nearly 50% of ticket sales. The R-rated film, budgeted at only $9 million, marked the directorial debut of Michael Chaves, who will next helm Wan’s “The Conjuring 3” at Warner Bros.

Easter - Weekend - Year - Easter - Frame

Overall, Easter weekend is looking scary bad compared to last year’s Easter frame (down 22%). t’s also the worst Easter frame since 2005. Box office observers feel the low numbers are simply a result of auds holding out...
(Excerpt) Read more at: Variety
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