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Saturday is 420.
There's something in the air this weekend.
Saturday - April - Know - Celebration - Marijuana
Saturday is April 20 -- usually rendered 420 by those in the know -- an annual, if unofficial, celebration of marijuana. If you already had plans to spark up, just consider the holiday an extra incentive to spend the afternoon the way you were planning to spend it anyway.
Some say the holiday's name is derived from 4:20 p.m., the time of day a group of California high school kids met to search for a weed garden they'd heard about.
Bounty - Legend - Society - Attitude - Pot
They never found the bounty, but their legend has been incorporated in society's shifting attitude toward pot. We've seen everything from puffs of stoner humor in TV and movies to a fight in the US to legalize the substance. Now we have a burgeoning multibillion-dollar industry. Globally, spending on marijuana will hit $31.3 billion globally in 2022, according to a report from BDS Analytics and Arcview Market Research.
CNET's been keeping an eye on all the intersections of pot, business, tech and culture. And these days, pot pops up everywhere.
Instance - Steep - Hill - Lab - Berkeley
For instance, Steep Hill Lab in Berkeley, California, has been working on genetic testing for cannabis in order to breed it to treat specific medical conditions. Because science, man.
And Cannabis Club TV (CCTV) produces the video content you might watch while in the waiting room of your local dispensary.
Weed - Industry - People - Business - Plans
Hard as it is to believe that weed is now an industry where people actually write business plans -- *shudders* -- there are still plenty of challenges in carving out legitimacy. At CES 2018, we chronicled how dispensaries and the like struggle not to get...
(Excerpt) Read more at: CNET
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