The mother of the YouTube and 23andMe CEOs has a 5-letter catchword for raising successful children and she wrote a book about it

Business Insider | 4/19/2019 | Nick Bastone
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Ester Wojcicki — the mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki — has a new book coming out on May 7 about how to raise successful children.

Wojcicki told Fortune in a recent interview that her approach can be applied by business leaders as well, and boils down to the acronymTRICK, which stands for: trust, respect, independence, collaboration, and kindness.

Employees - Way - Opportunity - Wojcicki - Fortune

"If you treat employees the same way, if you believe in them and give them an opportunity to perform, then they believe in themselves," Wojcicki told Fortune.

Read the full Fortune interview with Ester Wojcicki here.

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When your children get into a good college or land a fancy job, some people might ask for secrets on how you raised them. But when your kids turn out to be CEOs of some of the most influential and innovative companies in the world — they'll ask you to write a book about it.

Ester - Wojcicki - Mother - YouTube - CEO

That what happened to Ester Wojcicki — the mother of YouTube CEO Susan Wojcicki and 23andMe CEO Anne Wojcicki.

"So many people were asking me what I did with my daughters and what I did with my students," Wojcicki told Fortune in a recent interview about her new book — "How to Raise Successful People: Simple Lessons for Radical...
(Excerpt) Read more at: Business Insider
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