Click For Photo: https://www.ourchurch.com/blog/wp-content/uploads/2019/04/easter-outreach-church-seo.jpgClick For Photo: https://www.ourchurch.com/blog/wp-content/uploads/2019/04/church-near-me-local-3-pack.pngClick For Photo: https://www.ourchurch.com/blog/wp-content/uploads/2019/04/easter-service-near-me-local-3-pack.png
Easter is the second most attended service of the year after Christmas Eve.
Most churches recognize this and put extra effort into reaching people in their community and inviting them to their Easter service.
Times - People - Search - Church - Online
As I’ve said many times, most people start their search for a church online, so one of the best ways a church can connect with people looking for a church to worship with on Easter is through search engines like Google.
So, how does a church show up in the search results for “Easter service near me?”
Church - Search - Results - Church
And how does that differ from what a church needs to do to show up in the search results for “Church near me?”
Here’s a screenshot of the search results I’m shown for “Church near me”
Harborside - Espiritu - Santo - Bayside - Spots
You see Harborside, Espiritu Santo, and Bayside get the top 3 spots.
Now let’s look at the results for “Easter service near me”
Notice - Espiritu - Santo - One - Searches
Notice Espiritu Santo is the only one in the top 3 for both searches. Chapel By the Sea and the Winn-Dixie grocery store are in for Easter while Harborside and Bayside are out.
Why the difference?
Bayside - Community - Church - Word - Easter
Bayside Community Church does not have the word “Easter” on their website anywhere. There is a graphic on their website homepage promoting their Easter services, but neither the filename nor the alt attribute has the word “Easter” in it.
Harborside Community Church has the word “Easter” twice on their website homepage. And actually when I click on the map, they came up #3 in the Google Maps search results. So, they are really close.
Grocery - Store - Easter - Graphic - Homepage
Winn-Dixie grocery store has a big Easter graphic on its homepage and unlike Bayside they did put “Easter” in the filename and the alt attribute. They also have 529 Google reviews – far more than any of the churches in the area.
Chapel By the...
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