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Toho, the largest movie group in Japan, is expanding a subsidiary in the U.S. with a view to working more with Hollywood.
The company said that its existing Toho International Inc. subsidiary has been injected with $14 million (JPY15.4 billion), through a share issue subscribed to by the parent company. The subsidiary has existed since 1953. It has made some property investments in the past, but recently has been largely dormant.
Toho - Details - Hiroyasu - Matsuoka - Charge
Toho has provided few solid details, though revealed that Hiroyasu Matsuoka, currently in charge of Toho’s movie and TV content sales and its international businesses, will be the unit’s representative director. It also said that the move is part of its “Toho Vision 2021 Medium-term Management Strategy,” a strategic plan that it laid out last year.
According to Toho’s website, the Vision 2021 Plan lays out operational goals that the company describes as a content strategy, a platform strategy, and a real estate strategy. It also sets a goal of beating JPY50 billion profits.
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