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From 1997 to 2008, Tiger Woods dominated the world of golf, winning an extraordinarily high percentage of the tournaments he entered. Woods' illustrious golf career included wins in 14 majors, just four short of tying Jack Nicklaus' all-time record. Then came the revelation and scandal about Woods' double life. Publicly, he was a devoted husband and father; privately, he was a serial cheater. He suffered a series of injuries, resulting in four back operations since 2008, and an embarrassing arrest -- with an accompanying mugshot -- for driving while under influence of the prescription drugs found in his car. Many gave Woods' career up for dead.
At the time, a friend of mine declared, "Tiger's finished."
Define - 'finished
I responded, "Define 'finished.'"
Well, after not winning a major for 11 years, and not winning the Masters in 14, Woods won just the Masters. About the alleged end to Woods' career, here's what I wrote in 2009:
Tiger - Woods - Endorsements - Questions - Image
Will Tiger Woods lose endorsements? Yes. How many and for how long remain open questions. Has the carefully groomed image of the contented family man who "has it all" gone supernova? Absolutely. Will he lose his wife, given her public humiliation and her shattered trust in her husband? Strong possibility.
But the history books are full of Act 2s.
Woods - Golfer - Pastor - Demons/self-loathing/shame/embarrassment/dishonor - Curiosity
Woods is a golfer. He is neither politician nor pastor. As he struggles to deal with his apparent inner demons/self-loathing/shame/embarrassment/dishonor, he can still golf. The curiosity factor alone means stratospheric ratings for his next tournament, especially if he's still contending on the final day. People unable to spell "golf" will tune in for his next event.
As more bizarre things surface -- the growing number of alleged mistresses, his mother-in-law's hospitalization, the recklessness of his behavior -- new revelations may start producing diminishing returns in shock value. People will wonder whether he's a really...
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