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Amazon plans to close down its online retail operations that cater to consumers in China in an apparent admission of defeat to local e-commerce rivals such as Alibaba and JD.com, a report said on Thursday.
The US e-commerce pioneer will maintain other operations in China such as Amazon Web Services (AWS), Kindle e-books and cross-border teams that help ship goods from Chinese merchants to customers abroad, Bloomberg News said, citing unidentified people familiar with the plans.
July - Company - Website - Amazon - Cn
Beginning on July 18, the company's Chinese website, Amazon.cn, will featured only diminished offerings sourced from its global network, the report said.
An Amazon spokesperson did not explicitly confirm plans to throw in the towel on domestic e-commerce, but said the company was looking to focus more on cross-border sales.
Years - China - Online - Retail - Business
"Over the past few years, we have been evolving our China online retail business to increasingly emphasise cross-border sales, and in return we've seen a very strong response from Chinese customers," the spokesperson said in a statement emailed to AFP.
The company was making "operational adjustments to focus our efforts on cross-border sales in China", the statement said.
Jeff - Bezos - Years - Amazon - January
Founded by Jeff Bezos 25 years ago, Amazon in January became the world's biggest publicly traded company by market value and dominates in the United States and other markets.
E-commerce is just as popular with consumers in China—if not more—than it is in the United States, due to cheap delivery costs and a less-developed bricks-and-mortar retail landscape.
Amazon - Headway - China - Host - Rivals
But Amazon has struggled to make headway in China, where a host of nimble rivals led by Alibaba and JD.com have...
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