Box Office Scares or Prayers? ‘Curse of La Llorona’ Battles ‘Breakthrough’ on Easter Weekend

Variety | 4/17/2019 | Rebecca Rubin
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With Disney and Marvel’s “Avengers: Endgame” gearing up to obliterate box office records, the rest of Hollywood is laying low on the film front.

“Endgame,” a culmination of sorts for the comic-book empire’s film saga, is expected to suck all the oxygen out of other movie theater auditoriums when it launches on April 26. For the most part, studios shied away from major releases even before Avengers in fear that rival movies could struggle to recoup ticket sales beyond opening weekend.

Studio - Brave - Disney - Disney - Magic

However, there was at least one studio brave enough to take on Disney, and that is, well, Disney. The Magic Kingdom is launching two movies this weekend, most notably, “Breakthrough,” the studio’s first Fox title since completing its $71 billion acquisition of 21st Century Fox. Disney also has “Penguins,” a documentary from the Buena Vista company’s Disneynature label. Both titles are getting a head start on the weekend by opening on Wednesday.

“Breakthrough,” a faith-based film about a parent’s unwavering love for their children, is debuting ahead of Easter. The drama is expected to earn between $13 million to $20 million from 2,700 theaters during its first five days of release. “Breakthrough” stars “This Is Us” actress Chrissy Metz as a mother who refuses to give up hope after her adopted son suffers a near-fatal fall through an icy lake. Roxann Dawson directed the movie, which was produced by DeVon Franklin (“Miracles from Heaven,” “Heaven Is for Real,”) and executive produced by NBA star Stephen Curry. The cast also includes Topher Grace and Josh Lucas. Ticketing service Fandango reports that “Breakthrough” is outpacing pre-sales for other Easter weekend hits like “Heaven Is for Real” and “Paul, Apostle of Christ.”

Weekend - Scares - Friday - Warner - Bros

This weekend could also be big on the scares. On Friday, Warner Bros. and New Line’s supernatural thriller “The Curse of La Llorona” joins...
(Excerpt) Read more at: Variety
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